5 Tips on How to Conduct Market Research for Your Blog’s Content
How to conduct market research for your blog and find profitable keywords in your niche.
You know you must do market research to find profitable keywords for your niche.
That’s what all experts are telling you. You need long-tail keywords with high volume searches and low competition.
You probably pretty burn out by now trying to find them. I struggle with this too.
But what if I tell you that what you need is a profitable keyword with high converting potential.
SIMPLE FORMULA
reader pain point = keyword => blog post = solution
You have to write about things people want to hear about, not just random blog posts.
One of the most important parts of blogging is connecting with your audience.
We need to master writing blog posts that our audience wants to read.
What people are actually looking for? What people are going to respond to?
And the way to do it is to search what other people in that niche done in the past.
Do you want to know how to find profitable keywords and never be stuck for blog post ideas again? How to generate a year’s supply of blog post ideas?
Here’s exactly how to find all that info, and build your own “Copywrite Swipe File” to keep blog post ideas:
I will take you through examples.
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How to Find Profitable Keywords In Any Niche?
Create a Google Docs
And gather all the ideas, phrases and keywords you found there.
This will be your Copywrite Swipe File, your Keyword Pool, created from real people.
Tip 1: Facebook Groups
You want your reader to think, “is she a mind reader?!” We want to speak our audience language.
Sometimes we get caught up in what we think our audience should know rather than what they want to know.
The only way to do that is to conduct market research to understand what questions, pain, struggles or problems your audience is having and want to be fixed right away!
This simple method will help you to gather hundreds of useful primary data about your target audience.
1// Join about 3 – 6 different Facebook groups in your blog niche.
2// Type in the group search box “focus topic + action-ready word”.
- If you’re running a marketing blog, this can be “SEO hacks”, “email marketing tips”, “Pinterest tips”.
- If you have a lifestyle/travel blog, this can be “honeymoon destination”, “budget”, “travel guide”.
3// Gather different ideas you found in to your Copywrite Swipe File.
Finding out what your audience’s pain points are and use this information to solve them.
Use these answers to help you decide what topics you should be writing about along with the other methods outlined in the next sections.
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Tip 2: Socially Proven Things
Go to sites like reddit.com or quora.com, These is two similar sites that you can waste a lot of time on but they also a great site to find useful information.
Readers of these sites can Upvote questions(topics) they like. So, what we going to do is to type into the search bar “public speaking lessons” and we going to get a result.
Not all these results are going to be the best. You need only the ones that are highly rated and relevant to your topic.
Copy headlines into your Copywrite Swipe File. Essentially making list of ideas for future headlines.
Tip 3: Pinterest Search
All you have to do is go to Pinterest.com and type in a general topic into the search bar.
In the example below, I am using the word “Yoga poses”.
You’ll see that some popular suggested search topics related to your keyword automatically populate under the search bar. You can also click on any of those keywords to generate additional keyword ideas on the next page:
This a very simple way to generate keyword and topic ideas for your content with the assurance that people are SEARCHING for those topics on Pinterest!
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Tip 4: What People Are Searching for In Google
Use Google search bar to find any keywords phrases that could attract search engine traffic to your future blog post.
Proper keyword research can take some of the guess work out of this process!
Type in Google search bar “focus topic + action-ready word” for example “public speaking lessons”.
There are 2 sections to look out for here: People Also Ask and Related Search Topics
and go straight to the bottom of the page to Related Search Results and copy-paste all of them into your Copyright Swipe File
Now let say “public speaking tips” click on it, once again scroll to the bottom of the page and copy-past the Related Search Result into Copywrite Swipe File.
And then I am going to click something else “public speaking techniques“ scroll down, you know what to do copy-past result. Keep going. In a couple of minutes, you will know what people are typing in for “dog training”.
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Tip 5: Use Advance Google Search Term Operators
Here is the most effective search operator to use to find keyword ideas related to any niche:
Intitle:niche + “transactional keyword”
Ex: intitle:pinterest marketing tips “2020” or intitle:SEO “tips”
You can find list of Google Search Term Operators here.
Result will give you best performing articles and their top headline openers too. ?
With this, we can find profitable keywords for Pinterest marketing tips – “Pinterest marketing strategies“, “Pinterest marketing guide“.
Optimize the blog post by including the keywords phrases in some, or all, of the following:
- Title
- URL
- First paragraph
- Subheaders
- Alt tags of images
Conducting effective market research for your business is one of the best ways to get to know your readers and answer their questions through a blog post. It’s easier to get found online as well.
When you write great content and your audience feels that connection to you, they will leave their information behind, sign up to your email, buy the product from you, or sign up for a webinar.
What’s your approach to market research for finding profitable keywords? Let me know in the comments!
Thanks for reading this article – I hope you found it helpful. As always, I’d love to hear from you! Have a fabulous week and take care!
Irina Nikitina – Founder of Modern Fifty TV
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