If you are wondering about the blogging tools or equipment I use and recommend you will literally find all of them listed below!
These tools are the best fit for your beauty or lifestyle blog! Blogging has opened so many incredible opportunities for me and I pray that you too can have blogging success!
Everything listed here is what I personally use (or have used) for my blog. I only recommend what I actually LOVE and think will be helpful to you.
⭐ Scroll down to see the best marketing tools $ and the perks you get for purchasing via my link! ⭐

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FREE RESOURCES
WHAT I USE TO RUN MODERN FIFTY TV DAILY
A complete list of the best free tools that every beauty blogger and website owner should have in their arsenal. Whether you are a beginner or want to make more money with your blog, these resources are for you.
Do not let this list overwhelm you. Start with these 3-5 tools and add more only as you need them.
BLOGGING TOOLS
Lyrical host | Best WordPress Hosting
HOW MUCH: $14.99 a month
WHERE TO FIND IT: Lyrical Host
Managed WordPress hosting that’s fast and reliable. This blog is hosted with Lyrical Host. It has the BEST support I’ve ever seen, and my website run lightning fast!
Click on the button below to get 10% off your order. Read the full review here.
Namecheap
HOW MUCH: $12.09 – 39.32 to own the domain name for 1 year.
WHERE TO FIND IT: Namecheap.com
Where I register my domain name for ModernFifty.tv. It’s a reputable company with competitive pricing.
Kadense | WordPress theme
HOW MUCH: Free Theme.
WHERE TO FIND IT: Kadence Theme Demo
A theme is your website design. It’s responsible for the overall look and feel of your site from the layout of the pages to your fonts. My blog currently uses the Kadence theme. It’s beautiful and well-coded themes. I highly recommend it!
Entrepreneur Legal Corner | Legal Templates for your website | blog
HOW MUCH: $150.00
WHERE TO FIND IT: Entrepreneurlegalcorner.com
I can’t stress enough how important it is to have the PROPER legal documents on your website to protect your work and any interactions you have with your readers. I purchased the Policy Bundle, which includes a Privacy Policy, Terms of Use & Disclaimer. This is your ideal package if you run a blog. The templates are GDRP compliant and are super easy to customize with your site’s information. Don’t get stuck with unlawful privacy policies. It’s not worth it!
EMAIL MARKETING
Flodesk
HOW MUCH: $19.99 with mi link
WHERE TO FIND IT: Flodesk
Ready to FINALLY start building an email list? Don’t worry, you’re not too late. I recommend starting with a tool like Flodesk. It’s user-friendly, ridiculously pretty, and even has templates to get you started.

MailChimp | Automate Your Marketing
HOW MUCH: FREE! For the first 2000 subscribers
WHERE TO FIND IT: Mailchimp.com
Mailchimp is the first email marketing platform I ever used, and I am still happy with it! Mailchimp isn’t overly complicated, which makes it great for beginners.
SOCIAL MEDIA
Social media scheduling tools to save time
Later
HOW MUCH: Range from FREE to $41.00
WHERE TO FIND IT: Later.com
I use Later for social media planning – mostly Instagram, and Pinterest. You can upload images, plan captions, and even save hashtags groups for easy access. I used the paid plan, which also allows you to pre-plan Instagram Stories and do multi-post for your feed. I loved it! I am planning to switch from Later to Canva for scheduling in 2022.
DESIGN & GRAPHICS
Graphic design for the creative professional.
Ivory Mix | Stock Photography
HOW MUCH: 550+ photos for FREE!
WHERE TO FIND IT: Ivorymix.com
Mostly feminine style photography, but also includes more gender-neutral sets. You can search by color to find curated sets that are on brand or find sets by niche. I like that you have the option of signing up to become a member and get access to everything they have, or you can choose to buy packs of images individually.
Unsplash
HOW MUCH: FREE!
WHERE TO FIND IT: unsplash.com
If you don’t have time to take your own photos, using stock photos is a great option. All photos are offered under a Creative Commons Zero (CCO) license, making them free to use for any purpose. Thousand photos to choose from.
FREE TOOLS FOR RESEARCH
Ubersuggest’s
HOW MUCH: FREE!
WHERE TO FIND IT: neilpatel.com/ubersuggest/
Is a free keyword research tool that I think all bloggers should have in their toolbox, typing in a keyword will bring out tons of related terms that people are searching for.
Socialblade
HOW MUCH: FREE!
WHERE TO FIND IT: socialblade.com
Is a sophisticated video spy/research tool that you can use to find information on any YouTube channel or video. If you are tempted to enter the waters of video marketing, then you want to make this site your new best friend. It is free to use and you don’t even need to sign up.
But like everything online, nothing is really 100% accurate so you have to turn to your very own judgment 98% of the time.
VIDEO
vidIQ
HOW MUCH: FREE!
WHERE TO FIND IT: free Chrome extension
TubeBuddy
HOW MUCH: FREE!
WHERE TO FIND IT: free Chrome extension
Both of which are really awesome tools to help you grow your YouTube channel fast!
FILMORA
HOW MUCH: FREE! or annually $49.99
WHERE TO FIND IT: filmora.wondershare.com
You can edit your videos or record your screen for tutorials or GIFs.
FREE SEO TOOLS
Small SEO Tools
HOW MUCH: FREE!
WHERE TO FIND IT: smallseotools.com
Offers you all the tools you need to improve your website SEO, it shows your website page domain ranking, and your backlinks and it also has a ton of other useful free tools like plagiarism checker, converts video to gif, keyword suggestion tool, long-tail keyword suggestion tool, broken link checker tool, a free online ping tool and so much more!
IMPROVE YOUR PRODUCTIVITY
Asana | Organize your work and life
HOW MUCH: FREE!
WHERE TO FIND IT: asana.com
This is a highly visual and beautiful organization tool for organizing anything and everything. I use this to organize my online business.
Google Calendar
HOW MUCH: FREE!
Google calendar is easy to use, and the best option for both casual, non-tech-savvy users and business organizations to use.
ONLINE COURSES
SEO course
HOW MUCH: $99.00 US
WHERE TO FIND IT: navigating seo
THE BEST WORD-PRESS PLUGINS FOR BLOGGERS
Rank Math | SEO
HOW MUCH: FREE!
WHERE TO FIND IT: link
Offers you all the tools you need to improve your website SEO, it shows your website page and domain ranking. I prefer Rank Math to Yoast. I highly recommend it solely for the purpose of giving you tips and the format it provides to add your alt text, meta description, and Facebook description.
Akismet
HOW MUCH: FREE!
WHERE TO FIND IT: link
Akismet is a plugin to stop spam comments on your blog.
AddThis
HOW MUCH: FREE!
WHERE TO FIND IT: link
Add social media sharing buttons and share counts quickly and easily. They’re great for social proof and helping readers to share your content.

Easy Table of Contents
HOW MUCH: FREE!
WHERE TO FIND IT: link
Adds a user-friendly and fully automatic way to create and display a table of contents generated from the page content.

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